Good map design helps the viewer navigate information effortlessly, turning complexity into clarity. This presentation will review selected cartographic design concepts, such as figure-ground contrast, visual hierarchy, harmony, and legibility, and provide practical examples of applying them in ArcGIS Pro. The practical tips will cover topics like selecting the right label halos, defining your color scheme, and applying blending modes. Examples will be focused on print and static maps created in ArcGIS Pro, but the concepts could be applied to any type of map or software.
